Marketing campaigns with CRM?

Hi folks, when it comes to running promotional campaigns, do you rely on Magento’s tools, or is it better to use a CRM with marketing automation features? I’d love to hear what’s worked for you, especially for creating targeted campaigns and tracking their effectiveness in driving sales.

Running promotional campaigns is easier with CRMs that offer marketing automation. While Magento’s tools work well, combining them with solutions like Amasty, which handles magento 2.4 upgrade, can greatly enhance campaign tracking and targeting. This ensures your promotions reach the right audience and drive better results.