How to find the right influencers

To find influencers, you need to know your audience and what it consumes. When conducting large and thorough user persona research, you will mostly identify relationships and behavioral segments. But it's equally important to ask open-ended questions such as "What content/websites do you read?". This way you will not only find new sources for potential partners, but also identify trends among personas by seeing which ones are the most reliable and interesting for your audience. It is not necessary to conduct a rigorous and large-scale research - sometimes a quick customer survey is enough. In any case, it is necessary for research. In addition, you can get qualitative data simply by surveying customers.

Self-created content. To do this, the opinion leader is given samples of goods or a service is provided. After that, he independently chooses the format and direction of the content (there may be negative ratings).

Influencer marketing uses influencers across various social media platforms to convey a brand's message and promote its products.
Influencer marketing is often viewed as more “authentic” than other types of marketing, as influencers are willing to choose to promote a company's offerings.

The degree of trust in the materials of agents of influence is 63-65% higher than in classic advertising. At the same time, more than 92% of network users listen to the reviews and recommendations of other people when making a choice before buying.

At the present stage of economic development, the conditions for the formation of stable economic growth have been outlined. One of the consequences of the August crisis was the beginning of the process of revival of industrial production in a number of industries, which continues to this day.

The specificity of the development of marketing activities lies in the fact that the world experience in this area cannot be mechanically transferred and used. Firstly, marketing itself was formed in the process of formation of the Western economy and developed along with it. Secondly, the economy combines market and non-market principles of its organization, which is reflected in the conditions for the development of marketing. The search for a marketing service position in the structure of enterprises was not easy. In the mid-90s, many marketing divisions were created simply as a tribute to fashion. Lack of well-defined roles and tasks of marketing services hypetrain.io/ often led to the fact that they turned out to be unclaimed by the management of enterprises and related departments.

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